“What They “Forgot” to Tell You About Book “Trailers” from “Internet Marketing Confidential book

//“What They “Forgot” to Tell You About Book “Trailers” from “Internet Marketing Confidential book

“What They “Forgot” to Tell You About Book “Trailers” from “Internet Marketing Confidential book

What They “Forgot” to Tell You About Book Trailers

They Claim: Millions of people watch movie trailers and go to movies. Won’t the same idea work for books?

Definition: A video that promotes a book using the same storytelling techniques that movies use. Videos are posted on your website and on YouTube and/or other video sharing sites. The goal is to create interest in your book and make sales.

Truth-o-meter: Daniel Pink had barely 2,000 view of the trailer for his best-selling book, “Selling Is Human.” That’s not a lot of views.

Discussion: Book trailers are expensive to produce, but they don’t sell books because very few people watch them.

Have you?

I’ve seen a few. They are beautiful and brilliant. They are as wonderful as movie trailers.

But no one watches them.

You have to have a big following to get people to watch or do anything – including drive traffic to your book trailer. If you don’t have that following, then give up now. If you do have a big following, investigate if that’s the best use of your money. How many books or widgets would you have to sell to recoup your investment?

Bottom Line: There are better places to spend your marketing dollars.

By |2016-11-28T23:38:14+00:00March 25th, 2013|What They "Forget" To Tell You|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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