Dan Janal

Dan Janal
Publicity Expert

The Beatles, of course, are John, Paul, George and Ringo.

Is that all of The Beatles?

If you are of a certain age, you’d probably say that Pete Best was the Fifth Beatle.

But you’d be wrong.

The Beatles hired many backup musicians – guitarists, flutists, violinists – even the London Symphony Orchestra.

You could say they were all The Beatles. I wonder if they do?

But, more to the point about what this means to you.

The Beatles are the brand.

It didn’t matter if there were four faces and hundreds of faces behind the scenes who were called in when needed.

The Fab Four remained the face of the band.

So why do so many entrepreneurs insist on doing everything themselves?

Just because we can balance the books or write copy, doesn’t mean we should.

I’ve slowly come to that realization myself since every entrepreneur I know has trouble delegating work.
The best things I’ve ever done were to hire a webmaster and a bookkeeper. Why should I spend my precious time keeping up with the latest changes in website programming, or figuring out where the missing 2 cents are that will balance my books?

My expertise, artistry and creativity are better spent doing what makes me different and better than anyone else.

When I let go of those important, but mundane tasks that I wasn’t very good at doing anyway, I opened free time to think and to execute ideas. Or just to lollygag until a great idea hit me. And it relieved lots of stress.

It worked for me.

Shouldn’t you?

Look at what you can let go of, so you can sing your song.

You’ll still be fab.