Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage

//Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage

Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage

Mitchell Gooze: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage

Question: Who is the target market for this book?
Answer: CEOs, CMOs, CSOs, Marketing managers or businesses $25M-$huge

Q: What is this book about?
A: The application of business process improvement methods to the demand-side (marketing/sales) of a business. All other business activities have successfully applied process management to get better results. Marketing/Sales is still run by gut feel and “seat of the pants” methods. This has to change and this book shows you how.Q: Why are you the best person to write this book? A: We have been working on this idea since 1998. We are the thought leader in this area. We know more about how to do this than anyone else.

Q: How does this book differ from competitors?
A: There are not yet any other books on this subject because a comprehensive process model for marketing/sales is necessary to solve the problem. We developed one. We also identified that marketing/sales can be managed as a manufacturing process (to produce loyal, profitable customers) and therefore proven process methods from other areas of business can be deployed in marketing/sales directly.

Q: Is there anything else we should know about this book?

A: This is a leading edge book on the application of proven process management methods (Lean thinking, 6-Sigma, etc) to marketing/sales. In the last two years, companies have begun to look seriously at how to do this.

By |2016-11-28T23:38:40+00:00August 2nd, 2007|Book Reviews|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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