Mitchell Gooze: Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Question: Who is the target market for this book?
Answer: CEOs, CMOs, CSOs, Marketing managers or businesses $25M-$huge
Q: What is this book about?
A: The application of business process improvement methods to the demand-side (marketing/sales) of a business. All other business activities have successfully applied process management to get better results. Marketing/Sales is still run by gut feel and “seat of the pants” methods. This has to change and this book shows you how.Q: Why are you the best person to write this book? A: We have been working on this idea since 1998. We are the thought leader in this area. We know more about how to do this than anyone else.
Q: How does this book differ from competitors?
A: There are not yet any other books on this subject because a comprehensive process model for marketing/sales is necessary to solve the problem. We developed one. We also identified that marketing/sales can be managed as a manufacturing process (to produce loyal, profitable customers) and therefore proven process methods from other areas of business can be deployed in marketing/sales directly.
Q: Is there anything else we should know about this book?
A: This is a leading edge book on the application of proven process management methods (Lean thinking, 6-Sigma, etc) to marketing/sales. In the last two years, companies have begun to look seriously at how to do this.