Here’s an interesting article printed in the official magazine of the Publishers Marketing Association.

Use Articles to Boost Book Sales

By Eric Gruber

Article marketing can contribute significantly to a strong, multifaceted
marketing and sales plan. For instance, it helped UltraMetabolism: The
Simple Plan for Automatic Weight Loss by Mark Hyman, M.D., become #2 on the
New York Times bestseller list. And it helped the author establish key
relationships with Web site publishers that will result in increased,
targeted traffic and stronger sales for months, and in some cases years.

Use the five steps outlined here to including an effective article-marketing
program in your marketing plan.

For the rest of the article, click here: