Tom instilled in us the idea to ask questions instead of just telling what we do. The difference was dramatic. We engaged more attention from prospects. We found out what they were doing and what was working and what wasn’t. Based on that information, we could tailor a solution to meet their needs. The result was worth thousands of dollars to us in the short term and possibly tens of thousands of dollars based on the lifetime value of the client!
Everyone should have Tom’s landmark books on selling. They are just as relevant today as they were years ago. And they should be read and re-read every year.
Your Fearless PR LEADER
PR LEADS Expert Resource Network