Question: Who is the intended audience?
Answer: Senior managers and executives, human resources professionals, and anyone interested in understanding their financial personality

Q: What is the book about?
A: The book develops a new approach to analyzing the impact of financial decisions by executives and shows that all individuals have personal financial traits that express themselves through our financial decisions in characteristic ways. The expression of these traits reflects a Financial Signature® that each individual possesses. There are nine Financial Signatures and each of these will lead to a characteristic impact on financial performance reflected in the valuation outcome of an organization. By understanding our Financial Signature we can improve our financial performance and that of our organizations and align ourselves more closely with the valuation target of the organization we work within.

Q: Why are you the best person to write this book?
A: I have an extensive operating background at the CEO and Chairman level in both public and private companies so I have experience at the coal face on why people make or lose money. I have numerous publications in the area of leadership, human resources, management, strategy and technology and am a frequent speaker at industry conferences. I consult to CEOs, boards and senior executives on leadership and its impact on corporate financial performance and valuation. I am also the CEO and Founder of the Perth Leadership Institute, which works with senior executives to implement the Financial Signature concept at top US companies.

Q: How is this book different from other books on this topic?
A: The 3 Financial Styles of Very Successful Leaders delivers a unique approach which draws a direct link between behavior and the financial bottom line, something that other leadership books and models have thus far not been able to do. In fact, it opens up a new area of research within behavioral finance – a relatively new field of study which aims to explain the previously under-appreciated impact of behavior on financial decision-making. The book develops the concept of a Financial Signature possessed by all leaders and executives that drives the financial performance and outcome of the organization they lead. This book shows that the personal financial traits of leaders impact their organizations through predictable financial decisions and strategies. This issue is one that is being researched extensively by the Perth Leadership Institute and opens up a totally new perspective on leadership.

Q: Is there anything else we should know about this book?
A: Our Financial Signature approach has practical consequences and implications in real life. Coupled with our leadership assessments it enables us to predict the valuation consequences for a company of their particular leader. Armed with this knowledge we can show how strategies can be modified to increase company valuation and performance against competitors. This is a new and unique service that is possessed by no other company in the financial analysis or leadership areas. In addition, the book has been published in both traditional and simplified Chinese, and recently received an award as ‘one of the best imported books in China in 2006’, alongside notable books such as The Long Tail, by Chris Anderson, The World is Flat, by Thomas Friedman and The Toyota Way Field Book. For more information, visit