Question: Who is the intended audience?
Answer: Coaches, trainers, leaders, mental health practitioners and spirtiual/religious gurus–anyone interested in changing human behavior sustainably in some “enlightened” or evolved way.

Q: What is the book about?
A: It is a self-help book about the self-help industry—how to navigate through the half-truths of change and success that riddle this industry and leave people not knowing the difference between what makes sense and what is true. Nowhere before in human history has knowing the difference between what is seemingly important and essential been so crucial.

Q: Why are you the best person to write this book?
A: I am a Renaissance man—neuropsychologist, performance coach, systems thinker, philosopher of science—and have studied how we know what we know and how critical the “meta” level of understanding and the brain is on any game plan for success. No Tony Robbins coach or motivational speaker does this…

Q: How is this book different from other books on this topic?
A: It is not about the “goals”, plans, visions, etc for success…it is about the unlearnings of our illusions that make us FEEL as if we know how to get there…there is too much information for the sake of information being given and no concentration on reality.

Q: Is there anything else we should know about this book?
A: It features a Foreword by NY Times bestselling author Tom Morris (If Aristotle Ran General Motors) and has received much praise and endorsements by bestselling authors and gurus: