IMCBookCoverFINAL-4-1-13-231x300Premise: They claim, “Your popularity on social media is determined by the number of “Likes” you have on Facebook and “Followers” you have on Twitter.”

Definition: It seems like every social media site publishes the number of people who “like” or who “follow” you. The idea is that if you have more followers, then you must have more trust, more popularity and more influence. Companies try to sell tools to create more followers.

Truth-o-meter: A lie.

While it is true that it is a good thing to have many followers on social media, it is a bad thing if you paid a company to wage a campaign to buy “likes” or to automatically add untargeted followers.

Ethics aside, what good is it to add 10,000 followers if they don’t read your material? Or if they aren’t really qualified prospects?

You’ve wasted your time and money.

You might be wondering why someone would like or follow you if they have no real interest in you? Here’s one reason.

They think that people will be impressed that they have a big following. There’s a theory called “social proof” that states in part that we tend to trust people whom other people trust. If my site has 500 followers, that is nice. If my site has 50,000 followers, that’s better.

Bottom Line: Having a small number of dedicated fans who are tuned in to your message is better than having a large number of people who are tuned out.

Excerpted from “Internet Marketing Confidential.” Get your copy here: and look for the box with the bonuses on the right-hand side of the page.