Question: Who is the intended audience?
Answer: Entrepreneurs, sales reps and managers, small business owners, home-based business owners, and those just plain interested in how the world works.
Q: What is the book about?
A: The book reveals the 12 attributes of “800-Pound Gorillas”, or the dominant players in any market who get the largest share of the business. Whether you’re an individual looking to become a larger presence in your sales career, or a company that needs to find a different route to beat the competition, the stories and examples in the book will help you discover several ways to improve your status and success in the business jungle.
Q: Why are you the best person to write this book?
A: My 25+ years in broadcast advertising sales, combined with the need to become a more dominant player as I went off to start my own company, gave me the desire to learn more about how others had become the 800-Pound Gorillas in their respective categories.
Through dozens of interviews, hours of research, and refining of the information, the 12 attributes of dominant players came to the surface. The book has already helped many others to become a more dominant player in a wide variety of business categories.
Q: Is there anything else we should know about this book?
A: The book is different than others because it explores several business categories no one has written about in great detail. We’ve all heard about Starbucks, Google, and Wal-Mart; who’s the dominant player in the school bus sales industry, and what can an individual learn from their success? How about nursing homes for underprivileged people? Promotional specialty products? Travel Websites for hotel properties? The sports ticket sales industry? These are just a few of the categories that are highlighted and revealed in this book – stories you won’t find anywhere else.