Question: Who is the intended audience?
Answer: People in internal and external service roles; owners of small businesses; supervisors of internal service-providing units.

Q: What is the book about?
A: How to reinvent, decorate, and animate customer experiences.  How to choose the right imaginative service strategy for your unit and your customers.  How to insure the sustainability of imaginative service.  How to turn satisfied or retained customers into devoted fans.

Q: Why are you the best person to write this book?
A: I have been a customer loyalty consultant for almost 30 years working with some of the best organizations in the world for service. (Ritz-Carlton Hotels, Cadillac, USAA, etc.) and have authored several best-selling books on customer loyalty.

Q: How is this book different from other books on this topic?
A: It has a gazillion practical ways to focus on creative value-unique experiences rather than on expensive value-added extras.  It has cover endorsements from people like best-selling author Seth Godin, the president of SW Airlines, as well as the retired president of Starbucks.  It will be Wiley’s lead business title for this spring.

Q: Is there anything else we should know about this book?
A: Yes, we have hired the best book publicity firm in the U.S. (Goldberg, McDuffie) who made best-sellers out of First, Break all the Rules, Execution, Jack: Straight from the Gut and Call Me Ted.