How Not to Do Customer Service
How many times have you received messages from companies that were doing things for “your convenience” when in reality it was for their convenience? I might not mind them doing it, but they should be honest.
Take Their Breath Away: How Imaginative Service Creates Devoted Customers, By Chip R. Bell and John R. Patterson
Question: Who is the intended audience? Answer: People in internal and external service roles; owners of small businesses; supervisors of internal service-providing units. Q: What is the book about? A: How to reinvent, decorate, and animate customer experiences. How to choose the right imaginative service strategy for your unit and your customers. How to insure [...]
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