Take Their Breath Away: How Imaginative Service Creates Devoted Customers, By Chip R. Bell and John R. Patterson

Question: Who is the intended audience? Answer: People in internal and external service roles; owners of small businesses; supervisors of internal service-providing units. Q: What is the book about? A: How to reinvent, decorate, and animate customer experiences.  How to choose the right imaginative service strategy for your unit and your customers.  How to insure [...]