This week’s “Subversive Marketer of the Week Award” goes to the head of Papa John’s pizza for producing two commercials and placing them in the middle of this week’s Apprentice TV program in which the contestants made pizza for Dominos!
Everyone this side of Jupiter knows “The Apprentice” is a clever product placement show that has produced new-style infomercials for the likes of Home Depot and M*+&Ms among other products.
But it took the genius of Papa John to figure out what the wizard was up to and outflank the competition.
The commercial featured s new pizza that is made by “professionals’ not an “apprentice.” That was another nice twist. It played to the scene.
Hats off to Papa John for seizing a trend and running with it!