Reporters love statistics. If you can give reporters numbers to round out their stories, you’ll be quoted!

That’s the tip publishing guru Dan Poynter shared with me at the National Speakers Association today. It must work. He was quoted in an article in USA TODAY about parachute safety, another topic he is an expert on.

“Statistic Banks are media magnets. Consider publishing one on your key industry. Just make Google searches for associations and other keepers of the numbers,” he said.

Here are links to two pages with stats: