Social Media Marketing: Is Social Media Effective?

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Social Media Marketing: Is Social Media Effective?

Is social media marketing effective?

One guru I follow says social media isn’t effective.

Then I realized the folly in the question and in his answer.

His answer was a one-size fits all answer. That’s really not the case. I’ve been impressed by big companies that have used SM to do a great job with customer service and especially nipping complaints in the bud.

On the other hand, I’ve seen many speakers, authors and solopreneurs use SM as a broadcasting service and not engage people at all.

And then there are exceptions to both.

Here’s a nice example of a good social media marketing conversation. I tweeted that I had a very good experience with Enterprise Rental Cars. They tweeted back. Here’s the conversation.

Enterprise

What’s really cool about this is that I wrote as @prleads. They addressed me as “Dan.” That meant they actually did a little bit of research to see who I was. That’s pretty cool.

Social media is ALL about starting a conversation and building relationships. If you do that, you’ll get more business.

By |2016-11-28T23:38:19+00:00July 18th, 2011|Branding, Internet marketing, social media|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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