Social Media Marketing: Is Social Media Effective?

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Social Media Marketing: Is Social Media Effective?

Is social media marketing effective?

One guru I follow says social media isn’t effective.

Then I realized the folly in the question and in his answer.

His answer was a one-size fits all answer. That’s really not the case. I’ve been impressed by big companies that have used SM to do a great job with customer service and especially nipping complaints in the bud.

On the other hand, I’ve seen many speakers, authors and solopreneurs use SM as a broadcasting service and not engage people at all.

And then there are exceptions to both.

Here’s a nice example of a good social media marketing conversation. I tweeted that I had a very good experience with Enterprise Rental Cars. They tweeted back. Here’s the conversation.


What’s really cool about this is that I wrote as @prleads. They addressed me as “Dan.” That meant they actually did a little bit of research to see who I was. That’s pretty cool.

Social media is ALL about starting a conversation and building relationships. If you do that, you’ll get more business.

By |2016-11-28T23:38:19+00:00July 18th, 2011|Branding, Internet marketing, social media|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

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