Question: Who is the intended audience?
Answers: Sales Professionals and Small Business Owners

Q: What is the book about?
A: Companies are infamous for “promoting” their top sales person into the role of sales manager with no training, no development, no mentoring. Since sales management is not a skill you learn in the womb, these new sales managers have not been provided with a tool kit to help their sales team…but they still expect them to perform.

The book is intended for the sales people working for a manager that is not equipped to help them so that they can develop their own sales architecture® which is their success framework. Soar teaches sales people how to develop a sound-byte, organize their sales territory in a meaningful way, create a needs analysis program, analyze buying players, and much, much more.

Q: Why are you the best person to write this book?
A: Having built sales organizations for twenty years in multiple companies and industries, I’ve learned what sales people need to thrive. The sales architecture® methodology presented in Soar is not theoretical. It has been used and refined by the sales organizations that I managed over the years.

Q: How is this book different from other books on this topic?
A: There is nothing theoretical in this book. It was not developed based on studies of countless companies and how they were successful. It a grass roots, hands-on book with strategies and tactics that have been used by the teams that I managed.

Q: Is there anything else we should know about this book?
A: The Sales Book Awards ranked this book as one of the top 12 books of 2008 and awarded it a silver medal for sales motivation.