I attended the Small Business Digital Marketing seminar in Minneapolis last week. The content was extremely high value. The organizers are planning similar events in many cities. I encourage you to check their website and look for an event near you. http://www.mysbdm.org/
Small Business Marketing Trends for 2015 from Jeff Johnson, founder and president of SBDM:
1.     More content
2.     More video
3.     Micro targeting and hyper segmentation
4.     Google is ranking content higher
5.     Mobile devices are becoming a primary tool. Make sure your website is optimized for mobile.