Scalping him would be too soft a penalty
Mike Tice, the lowest paid head coach in the National Football League, admitted to scalping tickets to the Super Bowl — a day after he denied the charge.
Maybe Tice should read the Crisis Communications Playbook which says, “Admit the problem. People will probably forgive you if you do. If you deny, they’ll impeach you.”
This is another prime case of people in charge thinking the public is too dumb to see the truth — or that they think they are above the law.
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Dan Janal is Founder and President of PR LEADS Expert Resource Network.
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