Publicity: The Gift That Keeps Giving and Giving for Cookbook Author

//Publicity: The Gift That Keeps Giving and Giving for Cookbook Author

Publicity: The Gift That Keeps Giving and Giving for Cookbook Author

A query came through PRLeads looking for someone who had healed their health crisis by drinking green tea. Well, I thought, I did drink a lot of green tea while I went about inventing and patenting a unique cooking method for healthy one-pot meals. And, who knows, maybe it did have something to do with the subsequent turnaround in my case of multiple sclerosis.

Elizabeth YarnellThe story ran in Women’s World, a national magazine serving my target market of women. Beyond the initial burst of book sales when the 2-page spread came out, for the next 6-8 months customers continued to tell me how they saw the article in waiting rooms, at beach houses, and in other places where such magazines have a long life. It featured food photos and recipes from my cookbook, a dramatic storyline about how my cooking method aided my return to health, and a large photo of yours truly in the kitchen. You can’t buy this kind of publicity!

It couldn’t have been a better experience, and it wouldn’t have happened without PRLeads. 
 
Elizabeth Yarnell
Author, Glorious One-Pot Meals: A Revolutionary New Quick and Healthy Approach to Dutch Oven Cooking

Glorious One Pot Meals

By |2016-11-28T23:38:30+00:00November 6th, 2008|PR LEADS General Advice|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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