Publicity Ethics: PR Thought Leader Dan Janal Debates Dealing with Competitors

/, Coaching, consulting, ethics, Speaking/Publicity Ethics: PR Thought Leader Dan Janal Debates Dealing with Competitors

Publicity Ethics: PR Thought Leader Dan Janal Debates Dealing with Competitors

Someone on Quora posted this question:

“What are some of the more popular techniques used by companies to discredit their competitors?”

I replied:

“Your question is wrong on so many levels. Don’t even think it. Karma will get you every time. And if Karma doesn’t bite you on your butt, some hacker will definitely find out that you were the source of the nastiness. There’s a saying ‘He who slings mud loses ground.’ Think about it. Be ethical. It wins every time.”

I thought that taking the high road was a pretty safe position.

Boy, was I wrong!

I got bashed by people who posted comments like:
Business is war. Take no prisioners.
Another person wrote: Are you even in PR?

Well, yes, I’ve been in PR for 30 years. And we have something called professional ethics. It’s a wonderful thing. It lets you know what’s right and what’s wrong. I understand that business schools even teach courses in ethics. How cool is that?

Obviously, these people were weaned on the movies “Wall Street” and “Greed” and probably never heard about the Law of Attraction or co-opetition (cooperation between competitors), or how a rising tide lifts all boats.

All I can say is, if you want to scorch the earth, I’m probably not the PR consultant for you. And that’s fine. I don’t want to work as your publicity consultant either.

On the other hand, if you want to help people and make the world a better place, if you believe a rising tide lifts all boats then I might be the publicity coach or PR consultant you’ve been looking for.

By |2016-11-28T23:38:21+00:00July 11th, 2011|Branding, Coaching, consulting, ethics, Speaking|3 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to


  1. simma July 12, 2011 at 6:29 pm - Reply

    this is a great article, and I couldn’t agree more. It demonstrates once again why your are one of the most ethical people in your business

  2. Suzann Robins July 13, 2011 at 2:47 pm - Reply

    I love that you have taken a stand on this subject. It is great to meet others who see the bigger picture!

  3. Nadra Angerman August 10, 2011 at 5:21 am - Reply

    Word to your mother. Aka, in the Urban dictionary, “I fully agree with you, you nicely brought up fellow.” Nice job, Dan!

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