Publicity: Connect the Dots for Successful Marketing

//Publicity: Connect the Dots for Successful Marketing

Publicity: Connect the Dots for Successful Marketing

You’re an author or entrepreneur and you go to sleep with this one dream in your head every night:

“If only I can get the media to cover my book/company/product, then I’d be rich.”

As a PR person, I share that dream. But I realize one point that they fail to realize: PR is only the beginning, not the end. It is one dot in a series of action steps that fuel your marketing plan.

What do I mean my this?

PR is important. PR gives you credibility. PR gives you exposure. PR gives you reach. But that’s today’s news. By tomorrow, your newspaper article is lining a bird cage.

You see, once you get your publicity, you have to market your publicity. In fact, publicity can be the spark plug that ignites your marketing program. But you have to take the steps to make that happen.

Why?

No one opens the newspaper to find an article about your subject, whether it be how to save money on taxes or how to raise happier children. When newspapers write about those topics and the reader is interested, that’s great. Maybe they’ll buy your book or services.

But more likely, they won’t get to read page 17 of the Wall Street Journal, which features your service. After all, did you read page 17 of the Wall Street Journal today? Then why should you expect your target audience to?

Your goal is to first get the publicity, then tell everyone in your marketing world that you got publicity.

Publicity is part of a giant canvass of connect the dots that begins with creating the product and ends with the sale. Other dots along the marketing chart could include advertising, direct mail, online marketing, direct sales, and even more publicity. If you don’t get publicity, your job will be that much harder. But if you get publicity and don’t use it to fire up your marketing engine, then you won’t connect the dots to make money.

Dan Janal
Your Fearless PR LEADER
PR LEADS
www.prleads.com

By |2016-11-28T23:38:45+00:00June 28th, 2005|PR LEADS General Advice|10 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

10 Comments

  1. Dream Builder October 6, 2005 at 1:15 pm - Reply

    Regards,

    Don

    P.S. I have a email marketing consulting site. It pretty much covers email marketing consulting related stuff.

    Check it out if you get time 🙂

  2. Rich Molumby October 8, 2005 at 7:51 am - Reply

    I have an E-Cash Machine site/blog. It pretty much covers Making money on the web.

    Come and check it out if you get time 🙂

  3. Kenneth October 8, 2005 at 9:55 pm - Reply

    I have a ##KEYWORD## site/blog. It pretty much covers ##KEYWORD## related stuff.

  4. kidagh October 11, 2005 at 1:25 am - Reply

    Hello!
    This is a very interesting blog about black coral custom jewelry.
    I myself have a site where You can find a complete directory of black coral custom jewelry resourses so please visit black coral custom jewelry and tell me what You think.

  5. Horse Sense October 11, 2005 at 8:11 pm - Reply

    Hi great blog i must remember to bokmark you … I have a horse racing blog myself I also have a new Online Auction to tell you about here army auction get yourself $35.00 worth of free Advertising army auction

  6. doer October 12, 2005 at 12:13 am - Reply

    Hello, just visited your blog, it’s informative. I also have a website related togoogle adsense software. So make sure you visit and hope it’s useful.

  7. Gordon October 12, 2005 at 1:45 am - Reply

    Hello, just visited your blog, it’s informative. I also have a website related togoogle adsense software. So make sure you visit and hope it’s useful.

  8. Lucifer October 18, 2005 at 11:49 am - Reply

    Very cool blog you got! I just added you to my bookmarks!

    I have a great article resource you might want to check out.

  9. Johnjon October 21, 2005 at 1:40 am - Reply

    I discuss this topic daily myself. I also have a website that talks about business opportunity resource related things. Go check it out if you get a chance.

  10. Randy James February 6, 2006 at 7:58 pm - Reply

    Great guidance on the use of PR. I view PR as another tool to enhance your marketing campaing. It can be useful to get attention, but you must be prepared to leverage that attention fully.

    -Randy
    http://www.4mysales.com

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity