Press releases are still valuable tools to get attention from the media, as well as your prospects and search engines. I’ve written a definitive guide for writing a press release – from headline to great body copy – with samples. You can read it for free at

Here’s an excerpt:

“Learning how to write and submit a press release professionally is more important today than ever before. That’s because in today’s fast-paced, fact-checked world, reporters rely on press releases to contain all the relevant facts they need in one easy-to-find place. Reporters are busier than ever before so you have to give them exactly what they want and need if you want them to feature you in a story.”

Click the link to read the rest. It’s way too long for a newsletter, but perfect for your reading online.