PR Tactic of the Week

//PR Tactic of the Week

PR Tactic of the Week

Reporters aren’t just interested in what’s new. They also want to see how companies and people are using your products.

Be prepared to give reporters the names and contact info for your clients who are willing to do case studies. If this is a new product, you will want to “seed” the marketplace with a few test sites that you can work with for reporters.

Also, prepare your customers for the kinds of questions reporters are likely to ask, such as:
How do you like this product?
How does it compare to what you tried before?
How hard was it to install or teach?
How much money has it saved?
How much money have you made from this? (If it can be tracked.)
What problem did the product solve?

If you can provide these answers, you’ll get a leg up on your competitors who don’t have this info!

By |2016-11-28T23:38:47+00:00May 5th, 2005|PR LEADS General Advice|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

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