Reporters won’t like to admit this fact, but the truth is that a lot of stories that appear in daily newspapers and magazines came from ideas pitched by public relations professionals.
The best PR people have rock-solid relationships with reporters who will accept their phone calls, read their pitch letters, schedule appointments with their clients and yes, write about the clients and their products.
If you doubt me, just look at the coverage of products — from fashion and beauty to housewares and consumer goods to high tech toys and tools. Most of those articles got their start with a clever public relations person who had a relationship with the reporter.
It is so hard for any person to get a reporter’s attention — given all the email pitches, press releases and phone calls that are sent every day. A good PR person is worth their weight in gold because they can get their calls answered by the reporter friends.
But there are also a lot of bad PR firms out there. Companies that will wine and dine you with a senior VP who you bond with — and then don’t see again after you sign the contract. Instead you will be stuck with a recent college graduate who has no contacts with the media, no experience and will be learning at your expense. I know because people call me with their sad tales of woe after they’ve spend thousands of dollars and gotten nothing in return.
So I’ve decided to act as a matchmaker between people and companies with great stories to tell who need to find the right public relations firm to tell that story. I’ve been in this business for over 25 years and know the good firms and the good solo practitioners that can get results.
These are full-service companies that can write your press releases, construct convincing pitch letters and get the attention of the reporters that matter. And they all have track records of success. Or they are dedicated sole-practitioners who lead you through the dessert to reach the promised land.
If you are interested in having me help you find the best PR firm for you, send me a note with your goals and objectives — be specific. You also must be willing to invest at least $3,000 a month for a minimum of six months. That’s the entry point for any serious publicity campaign. If you don’t have goals and don’t have focus and don’t have the ability to invest in yourself, then please don’t waste my time or yours. There is also a minimal $50 application fee.
If you are serious about getting your message out to the media, contact us today.
We have a particularly good knowledge of publicity firms that specialize in healthcare, technology, authors, relationships, business, self improvement and spirituality.
Having a good public relations firm on your side could make all the difference to your success.
Your Fearless PR LEADER
PR LEADS Expert Resource Network