Value Forward Selling – How To Sell Management and Become a Peer In The Boardoom; Instead of a Vendor Waiting In The Hallway
Question: Who is the intended audience?
Answer: CEO, Vice Presidents of Sales, Vice Presidents of Marketing, Salespeople
Q: What is the book about (3-4 sentences)?
A: How to cold call, give executive briefings, use storytelling as a communication selling tool, create sales value proposition brands and implement strategic and tactical action steps to create three dimensional value that helps you put your business value in front of you to sell management as a business peer.
Q: Why are you the best person to write this book?
- Publish the world’s largest sales and marketing newsletter – BDM News
- Have trained over 30,000 salespeople
- Have started two other companies
Q: How is this book different from other books on this topic?
A: Most other books in this category are theory and fluff and do not give specific actions steps and communication words to use.
Q: Is there anything else we should know about this book?
A: Yes – it complement is coming out in September called Value Forward Marketing – How To Be a Thought Leader and Turn Prospects into Customers.