No one likes a snitch, but according to the Wall Street Journal, it is a sure way to get the attention of the press, or influential bloggers.

See their article on December 16, 2005, entitled “Leak Chic.”

It is now fashionable, apparently, to email reporters with everything from celebrity sightings to behind-the-scenes skullduggery at your local high school.

Can this work for you?

I doubt it; unless you can tie in your news to something to do with Brad Pitt or Tom DeLay.

If you want to figure out how to get quoted and make it sound memorable so it builds traffic to your site and sales, I’d recommend listening to an interview I did with media trainer TJ Walker called “The PR LEADS Guide to Making Sure Reporters Quote You Accurately.” You’ll learn how to create messages and sound bites that reporters are dying to use.

Dan Janal
Your Fearless PR LEADER