Negative incentive can work for sales

//Negative incentive can work for sales

Negative incentive can work for sales

My health club has this neat new offer that you can probably benefit from.

They started a weight loss club with a guarantee that you will lose weight and increase your strength. You pay a hefty fee to join, but if you meet the goals. you’ll get most of it back. So the cost for the program really is affordable.

Isn’t that a neat kicker? It assumes that people will work out so they will get their money back. In my book, that’s a great incentive.

I think this is a very clever idea and I think you should rack your brains to figure out how it can fit into your business model.

If I paid $100 for a program, and I blew it off because I got bored, I’d say “big deal.” But if I pay $750 for a program and get bored, I’d feel like I was throwing away a lot of money. But if I realized I could get $650 back if I go to the club a few more times, then I’m there. I want my money back!

For coaches, I can see the direct fit. If you attend all sessions, do all homework and meet your goals, you’ll get x dollars back. If you don’t, then you forfeit the enrollment fee.

Is this a new idea? Maybe it is just new to me. And if it is new to you, then run with it. All the way to the bank.

Dan Janal
Your Fearless PR LEADER

By |2005-11-11T08:37:00+00:00November 11th, 2005|PR LEADS General Advice|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

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