My health club has this neat new offer that you can probably benefit from.
They started a weight loss club with a guarantee that you will lose weight and increase your strength. You pay a hefty fee to join, but if you meet the goals. you’ll get most of it back. So the cost for the program really is affordable.
Isn’t that a neat kicker? It assumes that people will work out so they will get their money back. In my book, that’s a great incentive.
I think this is a very clever idea and I think you should rack your brains to figure out how it can fit into your business model.
If I paid $100 for a program, and I blew it off because I got bored, I’d say “big deal.” But if I pay $750 for a program and get bored, I’d feel like I was throwing away a lot of money. But if I realized I could get $650 back if I go to the club a few more times, then I’m there. I want my money back!
For coaches, I can see the direct fit. If you attend all sessions, do all homework and meet your goals, you’ll get x dollars back. If you don’t, then you forfeit the enrollment fee.
Is this a new idea? Maybe it is just new to me. And if it is new to you, then run with it. All the way to the bank.
Your Fearless PR LEADER