Trafficology, a prestigious newsletter, interviewed me last year for my best tactic of the year. I’m glad to share it with you.
“Teleseminars” are to authors, speakers, experts what “plastics” were to Dustin Hoffman in the movie, “The Graduate.” It is the future.
Each week, I do a teleseminar and invite all my clients for free. This positions me as an expert in their eyes. It also helps me make great contacts with the experts I interview. For Branding, this is a 10.
If that were all, that would be great, but from each teleseminar, I produce products for sale: transcripts, MP3s and CDs.
Also, I can create articles based on the great information in the teleseminars. I post those articles or ideas in my blog, so I get a lot of mileage out of this. Then every Tuesday, I take my best blog entry and post it to my newsletter, so I get even more mileage out of it.
In short, it is a nice cycle that creates a continual flow of new content and products, each with revenue potential.
I use Great Teleseminars Audio Production Company (http://www.greatteleseminars.com) to do my teleseminars since they are a one-stop shopping center for teleseminar bridge lines, recording, CD duplication and transcripts. As the old saying goes, “I like the company so much, I bought it.” Well, actually, I created it to meet my needs and it turns out my speaker buddies and clients decided they needed these services too, so, the rest is history.
If you’d like to read more about Trafficology’s terrific tips and tactics for improving Internet Marketing, I invite you to get two free issues with my compliments by visiting this site:
As for my teleseminars, I’ll announce details about this year’s great topic here in a few days. Here’s a hint: If you are a coach, or want to be a financially successful coach, you’ll love this year’s theme.
By the way, if you want to order my teleseminar recordings and transcripts for the past year (39 great sessions in all) in the How to Sell More Books and Series, I am offering the entire set as MP3s and e-books for just $199. You can read about the titles here:
Have a Happy New Year!
Your Fearless PR LEADER