PR Expert Shares Press Release Tips that Earn Results, Just in Time to Support Business Success in the New Year

Earning publicity is top-of-mind for small business owners across America coping with a daunting economy and the challenge of delivering their messages effectively in a dynamic media environment.  Those hungry to learn time-tested and proven ways to use press releases to build buzz can access a new and free audio file at

PR Leads ( Founder Dan Janal invited Publicist Nancy Juetten, founder of Main Street Media Savvy ( to share her tips to empower business owners seeking affordable and effective ways to earn publicity for their products, services, ideas, or cause.

Juetten queried dozens of publicists from across the nation to learn their best tips and strategies and incorporated their insights into this well-attended teleseminar.  She also posted information-packed blog entries for December 1- 3 that addressed the topic of press releases in a deeper way. 

“Almost 300 people listened in to this call and many have raved about the useful tips, free resources, and suggestions that are packed within this one-hour teleseminar,” Janal said.  “Making this information available to business owners everywhere for free is a holiday gift that is timely and useful to share.”

Among the top tips, Juetten recommends the following:

  • Press releases must convey real news. If you’ve got "puff" to share, don’t. It’s a waste of your time and effort, and it doesn’t add value to the newsrooms either. News is timely, newsworthy, relevant, interesting, local – and most importantly – interesting.
  • The headline of your press release and the subject line of your email are the most important elements to inviting readership. If the headline is boring to you, it will most definitely be boring to a seasoned news veteran. Be creative in your approach. Have some fun. Look to the magazine racks for headline inspiration.
  • The press release format is one that the news media is familiar with. That means presenting information in the order of most importance and writing in a journalistic style. By following this format, you serve the media decision maker as you help to shape your own story.
  • Who you send your release to is as important as the news you share.



About PR Leads:

PR LEADS was founded in 2001 to help authors, experts and speakers get the publicity they deserve at a price they could afford. More than 3,000 clients who are thought leaders have seen their quotes appear in nearly every major, influential newspaper and magazine as a result of working with PR LEADS. PR LEADS also offers coaching and consulting for thought leaders on an individual basis.

Dan Janal is Founder and President of PR LEADS. He is responsible for growing the company from startup to more than 3,000 satisfied clients over the past eight years. He is responsible for skyrocketing sales and marketing, creating clever new products and services, establishing mutually beneficial industry alliances and delivering outstanding customer service and training. People who know Dan describe him as “warm,” “friendly, “helpful,” “insightful,” “witty” and “caring.” Visit to learn more.

About Main Street Media Savvy:

Main Street Media Savvy is a do-it-yourself publicity blog created and maintained by award-winning publicist Nancy Juetten.  The blog offers business owners tips, resources, success stories, resources, and a family of information products – including the new Publici-Tea-TO-GO! gift bundle. The blog’s goal is to help business owners everywhere get seen, heard, and celebrated in their own backyards and beyond through the power of DIY publicity.  Visit to learn more.