Posted by David Newman
1. Tweet more regularly about resources, tools and ideas that link back to your website. Use tools like Hootsuite, TweetAdder and Buffer.
2. Create short 2-3 minute videos on YouTube and make sure to add titles near the beginning and end of the video inviting viewers to get more resources from your website.
3. Also make sure to optimize your videos’ titles, descriptions, tags and use your full url (meaning include the http:// part!) as the first line of your video description so people see it right away without needing to scroll down. Example: Business Card Kung Fu
4. Get to know Pinterest. It is the fastest growing social media site in history and it’s also a lot of fun. Visit my free marketing resources page and grab a fresh hot copy of “How to Use Pinterest for Business.” Example: http://pinterest.com/marketingexpert/
5. Slideshare: You know you’ve got ’em – PowerPoints. PDF’s. All kinds of goodies probably littering your hard drive and you’re not take advantage of ANY of ’em as marketing assets. But sure enough, you can start a free Slideshare account, upload your favorite 5-6 PPT or PDF documents, optimize the tags, titles and descriptions, and BAM – more web traffic for you. Example: http://www.slideshare.net/doitmarketing
6. Build an about.me page that collects all your important web links and can serve as an online “business card” or switchboard to connect folks to all your social media accounts in one handy place. Example: http://about.me/doitmarketing
7. Build a brand reputation profile on BrandYourself.com. It’s a great way to monitor your online reputation AND build Google juice so you are more visible, more findable and more credible to folks searching for your type of product, service or expertise. Example: http://bobgarlick.brandyourself.com/
8. Boost the impact and SEO value of your LinkedIn profile. My pal, LinkedIn guru Viveka Von Rosen has 12 kickass tips for you on 12 Ways to Spice Up Your LinkedIn Profile. Hint: You also totally need to pick up Viveka’s book LinkedIn Marketing: An Hour a Day.
9. Blog, baby, blog… Research from our partners at Hubspot proves that businesses that blog twice a week generate 60% more traffic and leads than businesses that blog once a week or less. Not every blog needs to be a novel. Short is good. Medium is good. Long is good. Not blogging regularly is bad. Ya dig?
10. Infographics. Love ’em or hate ’em – they’re hotter than a Vegas sidewalk in August. How can you present a simple, visual, and valuable piece of content that your readers, prospects and customers would really appreciate? Example: 12 Home Page Must-Haves.
11. Post to relevant LinkedIn groups. LinkedIn is THE social network for business. But all I see in your message stream is who you connected with yesterday, who you endorsed as a great accountant, and that you changed your photo (which is great because that brown tie wasn’t helping you). Post LINKS to your great content. Post provocative, interesting questions. Post answers in relevant Q&A Discussions.
12. Don’t ignore PR: Do everything you can to put yourself in a position to be quoted, interviewed, linked to, and featured in relevant blogs, articles, publications and newsletters aimed at your target market. If you’re not sure where to begin, start with PRLeads.com and PressReleaseSender.com
13. According to my pal Jay Baer of Convince and Convert, text is going away. Everything online is moving to pictures and video. If that’s true (and trust Jay – it is), then your two new best friends will be…
14. Flickr.com: Post pictures of you, your clients, your projects, your meetings, your team, your best work. Don’t be shy – Flickr is a great place to strut your stuff in an immediately impactful way. A picture is worth a thousand words, yadda yadda. Here’s a great example from my pal Scott Ginsberg.
15. Animoto.com: Video, baby, video. Turn your photos, video clips, and music into stunning video masterpieces to share with everyone. Fast, free, and shockingly easy! You can use these for yourself, your products, your services, your programs and your ideas. You can also export your creations to YouTube and optimize them further there (See point #3 above.) Example: Top 10 Differences Between Girls and Bodacious Women.
16. Don’t ignore email marketing. One of the most common reasons you may be losing web traffic is simply because people who know you and like you have forgotten about how awesome you are. Email marketing reminds them. Not sure where to begin? Start with a Constant Contact free trial.
17. Never Stop Marketing. That’s both a mantra and the website of my pal Jeremy Epstein. But my point is… Never stop experimenting. Never stop testing. And only KEEP what works for you and generates results. You can safely toss the rest.
Go about your marketing with a sense of positive skepticism. Just because someone else says a strategy or tactic is great, doesn’t mean it’s great for YOU. There is no cookie cutter. You are no cookie.
If you enjoyed this post, you may also want to read two closely related ones:
Marketing Coach: “You Never Know” Will Kill You
Business Coach: 7 Keys to Help You Focus on Strategy Not Tactics
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