Management consultant gets publicity with PR LEADS

/, PR LEADS General Advice, PR LEADS Results/Management consultant gets publicity with PR LEADS

Management consultant gets publicity with PR LEADS

Andreas Scherer

Andreas Scherer

Andreas Scherer is managing partner of Salto Partners, a Management Consulting firm that is focused on increasing its customers’ top line revenue and getting things done operationally. Here is how he uses PR LEADS to get more business:

The PR I get is used in the following ways:

1. Email and Social Media Marketing:

I send articles in which I am covered out to my extensive contact list via email.

At the same time those articles are distributed on Twitter, Facebook and LinkedIn. This is how I keep my network informed.

2. In seminars on branding and networking, I use my own PR efforts as an example. Case in point:

Blog on Facebook:

Talked to journalists who were interested in IPO (this is where PR-Leads is instrumental).


This led to articles and being mentioned in:

1. The Guardian:

2. Forbes:

3. Christian Science Monitor:

Be Fast Or Be Gone

With the follow up coverage on Google and Facebook months later

4. E-Commerce Times:

5. Forbes:

6. On Apple: MacNewsWorld/ECommercetimes:

7. On Facebook (again): Forbes:



Here is what I learned:

1. You need to have a point.

2. Make it easy for your reporter: Spell out the message.

3. Be respectful of timelines. Work quickly. Be responsive.

It seems things are happening in clusters. Sometimes nothing is happening for weeks. Then it bunches up.


Andreas Scherer, Ph.D.

Managing Partner

Salto Partners, LLC

Author of “Be Fast Or Be Gone”

By |2016-11-28T23:38:15+00:00July 30th, 2012|Book publicity, PR LEADS General Advice, PR LEADS Results|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity