Chances are you don’t have a clue as to how your site compares to your competitors. Now would be a good time to find out.
Here’s how to do a competitive marketing audit:
Go to compete.com to find out how many people are visiting your site, month by month. It’s free!
2. Type in the URLs of your competitors and see how you stack up against them. You’ll see numbers and graphs that show the comparison for several competitors that you designate.
3. Look at the keywords used to reach your site and their sites. You might want to put those keywords onto your site so you can get more visitors. See what works and copy it.
Go beyond compete.com to find great keywords to attract more visitors. Use a keyword tracking tool to find out what keywords people search for when they look to find someone like you. Google Ad Words has one. So does Keywordtracker.com Google is free and you’ll need to set up an account which is easy to do. Keywordtracker.com has a time-limited version for free.
Go back to compete.com to see what the top sites are doing–and what you aren’t doing– to rank high. Then edit your site to match what works.
6. Work with a marketing coach to help you get more visibility. I have openings for three new clients. Email me if you are interested and we’ll set up a no-risk phone appointment to see if this would be a good fit.
Your Fearless PR LEADER