iPhone's Publicity Blunder

//iPhone's Publicity Blunder

iPhone's Publicity Blunder

By Dan Janal
Your Fearless PR LEADER

The blogs and the newspapers picked up many comments.

Apple’s response was to give a $100 (not $200) discount on products at iPhone stores.

This is a bad reaction for several reasons:
1. A $100 discount on products does not equal a $200 discount in real dollars.
2. Consider that if products are marked up 100 percent, then Apple is buying people off with $50 from its own pocket.
3. What can you buy in an iPhone store that costs $100 or less? Not much! So if you do buy something, chances are you’ll buy something that costs more than $100, so Apple wins again by getting more cash.

So, tell me Appple, how does this help consumers?

By |2016-11-28T23:38:40+00:00September 9th, 2007|PR LEADS General Advice|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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