By Dan Janal
Your Fearless PR LEADER
The blogs and the newspapers picked up many comments.
Apple’s response was to give a $100 (not $200) discount on products at iPhone stores.
This is a bad reaction for several reasons:
1. A $100 discount on products does not equal a $200 discount in real dollars.
2. Consider that if products are marked up 100 percent, then Apple is buying people off with $50 from its own pocket.
3. What can you buy in an iPhone store that costs $100 or less? Not much! So if you do buy something, chances are you’ll buy something that costs more than $100, so Apple wins again by getting more cash.
So, tell me Appple, how does this help consumers?