Interesting –and annoying — marketing tactic

//Interesting –and annoying — marketing tactic

Interesting –and annoying — marketing tactic


I bought a new computer yesterday which contained a new anti-virus program.


It nagged me several times to register and pay for the software. After seeing this message a few times, I decided to remove the software and stop being nagged.


The software did remove itself — only to be replaced with another nagware message saying "Your computer is at risk of viruses. Click here to protect yourself."


I believe this tactic is called "damned if you do, damned if you don’t!"



By |2008-12-09T13:19:32+00:00December 9th, 2008|PR LEADS General Advice|1 Comment

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

One Comment

  1. Donna January 22, 2009 at 5:07 am - Reply

    I agree — and I think it’s especially taking the low road given how worried less-tech savvy computer users can be about such things — it raises their blood pressure everytime the warning appears and makes them wonder… Some would call this “good marketing.” (Not us, though!)

    I see you’re coming to San Diego — I just met Christian at a coaches’ meeting a few weeks ago and have been following him for years. Seeing what I can do to be there, too.

    Donna Kozik
    “Write Your Book, Market Your Business, Make More Money”

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