amazon author pageMy webinar on how to sell more books on Amazon was a great success! I did the webinar as a fundraiser for charity and more than 75 people ordered! You’ll be pleased to know that checks are being sent to the Wounded Warrior Project, St. Jude’s and Pets and People Together (a local Minneapolis charity for pets).

I’m pleased to know that people have taken action! Here’s one comment I received:

“When I saw one of the bio examples you showed in the webinar with an engaging question, I decided to do the same. This is one of the questions I ask in my presentations.
I liked how my bio looked so much on my author page, that I put it on my new website instead of the boring old one.

All thanks to you!
Shelle Rose Charvet

You can purchase the webinar here h
and you’ll also receive a bonus report and checklist “91 Day RockStar Tour Plan” to help you launch your book by Cathy Paper.

Here are other questions I received:

From Candy:
How does the Author Page influence sales? I don’t look at them myself!

Dan: Great question. I’ve run ads to sell books on Amazon. I find that 1 in 26 people will buy a buy a book from an ad. Mind you, these people are pre-qualified. They were chosen to see the ad based on their demographics. They saw ad copy that enticed them and aroused them. They actually took action: they clicked the link! Then they saw the standard Amazon book page and made a decision. If we can do anything to increase people’s ability to know, like and trust you, we must take that action. Improving your bio page is one of the few options Amazon gives you. I say, let’s take advantage of the opportunity, because otherwise, we lose the sale.

From Greg:

How can an Author Page be part of an interactive community and drive sales?

Dan: Amazon lets you promote you social media communities on your author page. You can also show videos and link your blog. Considering that most social media sites don’t want you to ever leave, Amazon is very bold in letting you show your followers where they can more of your content!

From Kevin:

What is the best format(s) to use to sell books: kindle, paper, ebook?

Dan: Different strokes for different folks! There’s a format for everyone – including audio, which you didn’t name. I would suggest you do every format you can afford to do. I’d also suggest you do a bit of market research to find which format your key audiences are likely to use. I was surprised to find that when I ran ads for one novelist, the key buyers were men, over age 65 – and they usually bought the ebook, not the hardcover. So, times, they are a changing!

From Joshua:

I am using a pen name on my book. How should I best use the Author Page?

Dan: Many authors use pen names – even Mark Twain and the author of the Harry Potter books! I’d suggest you create a persona for your pen author so that he speaks with authority on your subject matter, and connects emotionally with your target buyer.

Amazon can answer many questions for you, including showing you step-by-step instructions. I’d suggest you use them when you can and do as much work yourself.

I can help you write a more compelling description of your book

I can help you run ads on Facebook to help you sell books, build traffic to your website and build your brand. If you’d like more info, please email me at or go to

Here’s what other people said about the webinar:

Dan, you offer authors priceless wisdom on how to position their books for greater impact. You have a unique way of bringing your extensive PR experience into the publishing world. You do so with true commitment to your clients’ success.
Terry Schmidt Author, “Strategic Project Management Made Simple” (Wiley) –
Hey Dan, I loved your webinar – UBER helpful for me with insightful tips to improve my author page and book blurb on Amazon. You know your stuff! Very grateful.
Shelle Rose Charvet Author, “Words That Change Minds” 
It was a great webinar. I learned a lot.
Sandy Dumont  The Image Architect 
You can order the webinar at a deep discount and get the bonus report and checklist “91 Day RockStar Tour Plan” to help you launch your book by Cathy Paper. Go here for more information: