Question: Who is the intended audience?
Answer: My intended audience is business people, entrepreneurs, professional salespeople and people looking to enter the sales profession. This book applies to all experience levels.

Q: What is the book about?
A: The book breaks with tradition of many sales books. Most sales books deal with the issue of sales skills such as closing the sale. Although I cover those skills in the book I cover four essential areas – sales skills, people skills, life skills and marketing skills. The other big difference in the book is that I take a contrarian approach to sales and the sales approach. I show opposing ideas in the sales process from the traditional old school techniques such the “tie down” and other sales techniques.

Q: Why are you the best person to write this book?
A: I am a leading expert in the field of sales. I have sold many millions of dollars of products and services as a salesperson to consumers, business to business, business to consumer, niche industries and general audiences. In the last fifteen years I have given over 2,000 speeches on the topic of sales, have written eleven training manuals, authored numerous audio, video and online products, published hundreds of articles and had a highly rated satellite TV training show.

Q: How is this book different from other books on this topic?
A: This book is intended to dispel the myths of selling and allow salespeople to reach the highest level of selling.

Q: Is there anything else we should know about this book?
A: For more information, visit