How soon they forget

//How soon they forget

How soon they forget

There’s an ad making the rounds in the Minneapolis that I thought was local, but when you read this message, you’ll realize it was national and you might have seen it as well. I’m setting this message up like this so I can get your feedback.

The TV spot opens with a guy talking about cars, but his face is hidden behind a newspaper (in another similar spot, his face is hidden by a computer screen). He’s talking about something great going on with Chrysler cars. He says the cars are good, but something’s missing. His pre-teen granddaughter, sitting at the same table says, “Like you always say, granpa, “If you can find a better car, buy it” Or something like that.

Then you see the guy’s face and he says something smarmy like, “That’s my girl.”

I figured it was some local car guy who retired and was brought back in to boost car sales.

In many cities, car dealership owners are quite famous. They put their names on their businesses and whenever someone buys a car, they put a metal plate on the back of the car saying the name of the dealership, so their customers spread their name. You can probably name 3 car dealers in your area. They rarely call themselves Westside Ford. It is usually John Smith Ford.

I couldn’t figure out who this guy was, so I asked my wife the next time the commercial came on. She knew right away: Lee Iacocca.

In case you don’t recognize that name, he was the chairman of Chrysler a zillion years ago and brought them back from bankruptcy. I even read his thrilling autobiography, which was a best seller.

Yet, I couldn’t pick him out of a line of local car guys in a million years.

So, have you seen this ad? Did you know who he was? What does this say about celebrity based advertising?

Turns about, Iacocca left Chrysler in 1992, about 13 years ago. Which would have made the girl about 6 months old a most and she couldn’t possibly have heard her grandfather make the statements, but that’s another story for another time. I guess that’s commercial license.

Dan Janal
Your Fearless PR LEADER
PR LEADS
https://www.prleads.com

By |2016-11-28T23:38:45+00:00August 11th, 2005|PR LEADS General Advice|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity