The 2010 Journalist Survey on Media Relations Practices covers how editors, reporters, producers, correspondents and bloggers work—and want to work—with social networks, online newsrooms, digital audio and video, press release distribution services and PR professionals in general. The report was written by TEK Group International and Bulldog Reporter.
This Executive Summary also includes data on journalists’ greatest frustrations in working with PR. To make sure your practices match those of the journalists you pitch, make sure to download your free copy of the report.
Get details on these highlights:
The single most important way journalists use the Internet
How often journalists visit online newsrooms—which kinds of journalists use online newsrooms most often, plus what journalists are looking for in an online newsroom
How—and how often—journalists use social networks, blogs, digital audio and video and RSS and email feeds
How journalists prefer to receive press materials
The ranking of which social networks journalists belong to personally and which they use most to research their stories
Journalists’ greatest frustrations in working with PR professionals
Which media journalists use to get their news—online, broadcast and print
Download the full 2010 Journalist Survey on Media Relations Practices