Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen.
I recently saw a front-page interview with a new self-help author so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book author clients tips on how to get publicity.
First, the person had professional credentials. She has a master’s degree in social work from NYU and was a therapist in Beverly Hills.
Second, the book was published by a major book publisher. The publisher was Voice, an imprint of Hyperion.
Third, her father was Tom Brokaw. He’s a former TV anchorperson of NBC news and a best-selling author in his own right.
I’m not sure which of these three factors played the deciding role in getting the interview with USA TODAY. Do you?
Of course there was only one factor to consider: Her father was a celebrity.
I can name more than 100 clients who have the same professional credentials and publishing experiencebonafides. (I can even name 10 clients who are in Beverly Hills!) But I can’t name any that have gotten this kind of great publicity out of the gate.
For the rest of us, we have to keep on writing press releases, writing articles, pitching the media, and doing all the other things that sell books.
I am always reminded of Mark Victor Hansen telling me how he launched “Chicken Soup for the Soul” which was rejected hundreds of times before a publisher agreed to print it.
He would do five things each day to promote the book. They would be small things, like send a review copy to a celebrity, or call a reporter, or do a book signing. After a while (and it was long while), the book finally took off and launched one of the most successful franchises in publishing history.
So my questions for you are:
1. Do you have a famous father?
2. Are you willing to do five things a day for a very long time to make your book a success?