If you publish books, you absolutley must join the Publishers Marketing Association if only to read their absolutely phenomenal monthly newsletter (yes, a 48-page printed newsletter, sent in the mail so you can hold it and write on it.)
In this month’s issue, I read great articles on:
– how to get reviews in Publisher’s Weekly, Library Journal Book Review, Kirkus Reviews and other trade magazines that can make or break your book. It was written by my friend Kate Bandos who runs a terrific PR agency
– new trends in publishing, as seen by the big distributors
– Dan Poynter, our fellow PR LEADER and the Godfather of self-publishing, points out how some printers are mis-manufacturing books by putting the paper in the wrong way! If you’ve ever picked up a book and it didn’t feel right, that’s probably what happened.
And that’s just 3 of about 20 fact-filled articles.
Join PMA today! Call 310-372-2732, or visit their website at www.pma-online.org
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