Question: Who is the intended audience?
Answer: Salespeople, sales managers, network marketing professionals, and anyone else who has to face failure & rejection to be successful.
Q: What is the book about?
A: In a world inundated with selling books on techniques for getting to yes, this book recommends just the opposite. Entertaining and fast-paced, the book is a story about a copier salesman that goes to bed one night only to wake up in a strange house with no idea of how he got there. Eric discovers the house belongs to him, a wildly successful version of himself (10 years in the future) who shares the secret to his success that Eric had somehow overlooked.
Q: Why are you the best person to write this book?
A: We understand this concept firsthand. The main “go for no” story personally happened to Richard so it is real-world. We have used and taught the “go for no” philosophy to salespeople, entrepreneurs, and organizations for the last ten years watching those who use it get amazing results both professionally and personally.
Q: How is this book different from other books on this topic?
A: There aren’t a lot of other books quite like this because we aren’t trying to share a ton of ideas; only that you must increase your failure rate to be more successful. It’s short, 80 pages, and people love that. And of course the fable is a nice element and as authors we have also written screenplays, we know how to craft a good story.
Q: Is there anything else we should know about this book?
A: Many people tell us that “go for no” is not just a sales philosophy, it is a life philosophy. We agree with that and encourage anyone who has a fear of failure, of hearing “no” or of rejection in general to read this book. It could just change your life.