Frank Perdue: An appreciaton to a legendary marketer
Frank Perdue’s legacy to marketing is undeniable.
Not only did he show the world how to turn a commodity product (chicken) into a brand, he also ushered in the era of the CEO as spokesperson.
By doing so, he gave the company a face and a voice.
If you ever heard Perdue’s commercials and saw his face or heard his voice, you’d know that his ad people probably tried everything possible to talk him out of this strategy.
But it worked.
The sight of a real person (who resembled a chicken) gave the company a face and a personality that was unique at the time.
He was followed by many other CEOs touting their products on the national and local TV cameras. These people became celebrities in their local markets and built amazing brands by following Perdue’s tracks.
That’s something to squawk about!
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Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
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The LA Times called Dan Janal “an Internet marketing expert.”
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