Frank Perdue: An appreciaton to a legendary marketer

//Frank Perdue: An appreciaton to a legendary marketer

Frank Perdue: An appreciaton to a legendary marketer

Frank Perdue’s legacy to marketing is undeniable.

Not only did he show the world how to turn a commodity product (chicken) into a brand, he also ushered in the era of the CEO as spokesperson.

By doing so, he gave the company a face and a voice.

If you ever heard Perdue’s commercials and saw his face or heard his voice, you’d know that his ad people probably tried everything possible to talk him out of this strategy.

But it worked.

The sight of a real person (who resembled a chicken) gave the company a face and a personality that was unique at the time.

He was followed by many other CEOs touting their products on the national and local TV cameras. These people became celebrities in their local markets and built amazing brands by following Perdue’s tracks.

That’s something to squawk about!

By |2016-11-28T23:38:48+00:00April 3rd, 2005|PR LEADS General Advice|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

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