What’s the best marketing tactic for a speaker?
You might think it is the one-sheet, or the video, or the cold call.
But you’d be wrong.
You might even expect me to say publicity.
But I won’t and I’d be wrong if I did.
Leave it to speaker marketing strategist Vickie Sullivan, writing in SpeakerNet News, to put her hands on a report that shows the key to success in the speaking business.
The Speaker-Report-2013 report, published by Tagoras and Velvet Chainsaw Consulting, shows what I’ve known all along:
Your best marketing tactic is your best speech.
That’s right. The report showed that the number one factor in a meeting planner’s decision to hire a speaker is a recommendation from his or her peers.
Number 2 on the list was the meeting planner hearing you speak. (Does this mean meeting planners trust their peers more than themselves?)
I heard this wise advice nearly 20 years ago when I attended my first meeting of the National Speakers Association – a group you should join at the national and local levels for education and networking.
So while publicity, marketing and sales are important steps in the process of getting a speaking assignment, make no mistake that you have to get out there and speak if you want to get a job.
It really does work.
When I spoke at the Wisconsin Governor’s Council on Tourism, the meeting planner for the Minnesota Governor’s Council on Tourism was in the audience and hired me.
When I spoke to her group, the meeting planner for the South Dakota’s Governor’s Council on Tourism was in the audience and hired me.
When I spoke at the South Dakota Governor’s Council on Tourism, no counterpart was in the audience. Oh well! At least I got a nice trip to the Black Hills!
Now, for some news.
I’m launching a new chapter in my speaking career. I’ll be delivering keynote speeches to help entrepreneurs achieve financial freedom and lead a balanced life – as I have done. Details are on my revised website, www.Janal.com
If you belong to a group that would like to hire me, I’d appreciate the referral. Your meeting planner will thank you for it!
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