Question: Who Is the intended audience?
Answer: This book is ideal for B2B business leaders running companies under $100M in revenues. It can also guide CEO’s who want to exit their business in 2-10 years, but are seriously undervalued, overwhelmed, or unfocused. Many entrepreneurs are reading the book to learn from CEOs who have already reached the next level of growth to which they aspire.
Q: What is the book about?
A: Many strategic planning and marketing experts try to dazzle readers with complex business jargon, sexy marketing hype and cool new ideas. This book simplifies marketing success by helping business leaders overcome the two biggest business growth roadblocks: limiting beliefs and lack of a written, practical plan. I bring many practical examples from my decades of working for growth companies and top performing organizations.
Q: Why are you the best person to write this book?
A: I have helped clients secure $83M in new business within just two years. I have advised hundreds of business leaders based on the results of my one-year study of how high performing business owners create sustainable, healthy businesses. My 26 years of helping organizations secure top line growth without “selling out” has earned me accolades from leaders such as Dr. Stephen Covey, Marshall Goldsmith, and Guy Kawasaki. You won’t find any academic fluff here—only proven, time-tested, easy to understand tools and strategies.
Q: How is this book different from other books on the topic?
A: One book reviewer said that “many business books read like a theoretical, academic methodology that would take a rocket scientist to follow and implement. Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level.” Zappos CFO Alfred Lin says “it is a thoughtful book that brings together marketing and strategy to inform the planning process that is focused on delivering value.” I added many of my own personal stories to give the book a uniquely human perspective and feel.
Q: Is there anything else we should know about this book?
A: EnergizeGrowth® NOW helps you stay connected to your customers, partners, and yourself. After overcoming the startup hurdles, it’s easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow—without losing sight of the principles that got you here.
From my own personal experience, I know that it takes real commitment to focus on the fundamentals that help you build a sustainable business. Energize Growth® NOW is the resource you need to help you achieve that. It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you up to focus on more strategic activities. To me, that is energizing!