Question: Who is the intended audience?
Answer: Every person with manager or supervisory responsibilities.

Q: What is the book about?
A: How we use our brains differently depending on the levels of stress and pressure and how that causes us to repeat mistakes that are easy to prevent.

The areas of application include: holding meetings, promoting employees, conducting hiring interviews, conducting performance reviews, and managing others.

Q: Why are you the best person to write this book?
A: I have developed this book over seven years working with clients like Goldman Sachs and large law firms where I observed this phenomena daily. I then taught this content to clients for more than three years before writing the book.

Q: How is this book different from other books on this topic?
A: I don’t know of any other book that covers this.

Q: Is there anything else we should know about this book?
A: It was named “Business Book of the Month” in March 2005 by Liber Publishing and in 2006 it was the only North American book to be a finalist for “Leadership Book of the Year” by the Swedish Cooperative Union.

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