The Internet Marketing world lost one of its pioneering superstars this weekend, as Corey Rudl died in a car accident.

The LA Times reported the news,,1,3324057.story?ctrack=1&cset=true. But they didn’t give Corey his proper credit. They said he “worked in Internet marketing.”

That’s like saying Colonel Sanders worked in the chicken industry.

Corey introduced many marketing techniques that are taken for granted today. He always pushed the envelop for finding new and better ways to use this new medium. He made millions for himself and his followers did quite well as well.

I met Corey when we both served on the advisory board of a high tech start-up in Vancouver. He was a very nice person and extremely creative and helpful. He never put on airs or acted differently just because he was worth millions.

Corey was the real deal.