Question: Who is the intended audience?
Answer: Anyone involved in sales, business development, account management, marketing, or fundraising.  It’s also great for job seekers.

Q: What is the book about?
A: In today’s hyper-competitive marketplace, the ones with the information are the ones that win. Because when it comes to sales and business, there is no such thing as a fair fight. In Take the Cold Out of Cold Calling you’ll discover astonishing Sales Intelligence Web Search Secrets you can use to ensure you’re more prepared for every sales meeting, every client call, every business interaction, every time.

Q: Why are you the best person to write this book?
A: I have more than 20 years experience using the techniques I teach to help market and sell for startup companies and some of the world’s most famous brands. I am the creator of the “Know More!” sales training program and have taught these techniques to thousands of business executives around the globe.  For seven years, I was also the president of the nation’s premier business library.

Q: How is this book different from other books on this topic?
A: There truly are no other books on this topic.  There are thousands of books that teach you how to sell. There are many that teach you how to find information. This is the only book that teaches how to quickly locate information online and how to apply it to win business.

Q: Is there anything else we should know about this book?
A: Sales Intelligence is THE key to successful business development and account management in any economic environment. In fact, studies show that when you practice the types of Sales Intelligence tips found in Take the Cold Out of Cold Calling, that you will win twice the business of your competition who “wings it.” This book will help you discover Web search secrets even the pros don’t know.

From Google search tricks to free premium databases; from the “Invisible Web” to leveraging social media as an “intelligence agent,” you’ll learn how to quickly find the information you need to make a big-time impression with any prospect, and build deeper relationships with any client. Armed with the secrets shared in Take the Cold Out of Cold Calling, you will…

• Better understand your prospects and clients, so you have a competitive edge.

• Create sales presentations that address your prospects’ challenges.

• Become astonishingly well-informed about your clients’ wants, needs and plans.

• Create more opportunities with prospects, and get an advantage in negotiations.

• Be better prepared to present, sell, and close more deals than…anyone!

Endorsed by some of the world’s leading sales experts and business leaders (http://www.samrichter.com/reviews), Take the Cold Out of Cold Calling is the first book and program that teaches how to use online resources to find information BEFORE the sales call, and how to apply the information to ensure immediate and ongoing relevancy. Sellers are able to ask very pointed questions, leading towards a superb first impression, deeper more meaningful discussion, relevant pitches, and ultimately, a better proposal and long-term ongoing customer value.