Can you sell books at Costco?

/, Book marketing, Book publicity/Can you sell books at Costco?

Can you sell books at Costco?

Book marketing guru John Kremer reports that one of his follows did a book signing at Costco.

The author thought his results were extraordinary.

“I sold 200 books over five days and earned $3.33 per book to be paid in 90 days so that is $666 divided by 5 = $133 per day. I added 26 people to my email list for future books. I signed up three book clubs that are future sources of sales at retail price. I removed six cases of books from storage and got them in the hands of readers.”

I don’t know about you, but making $133 a day sounds pretty horrible. If he made $133 a day for 200 work days a year, that would equal about $26,000. He didn’t include his travel expenses or publishing expenses in that number either. So he actually took home less.

I think cashiers at Costco make more money per hour.

Moral of the story?

Books are great way to get higher fees as speakers, consultants and coaches. But they are a rotten way to make money unless you sell a couple hundred thousand of them. And there are very few people on this planet who can make that claim.

Before you write your book, think of all the costs you will have and the results you hope to get. If it is worth it, then go for it.

By |2011-03-01T16:51:56+00:00March 1st, 2011|Authors, Book marketing, Book publicity|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http://www.WriteYourBookInAFlash.com.

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity