Question: Who is the intended audience?
Answer: Anyone who wants some direct, pointed advice on navigating the unwritten rules of corporate culture. It is especially relevant to new professionals (Millennial generation).
Q: What is the book about?
A: It is a tiny, 6 page booklet with 30 points of advice, or “Never, evers” that will keep you out of trouble in the workplace. An example: Absolutely, never ever arrive late to a meeting – doing so sends the message that you don’t respect others’ time.
Q: Why are you the best person to write this book?
A: After being in the professional services recruiting game for a number of years, I saw many qualified candidates not get job offers because their soft-skills were so undeveloped. The ability to communicate and present oneself in the best light is crucial to success and far too underrated in college and graduate school.
Q: How is this book different from other books on this topic?
A: I decided on a very short and direct format to get my message across. It’s not new information, necessarily, but it’s delivered in a novel way that is being very well received by young professionals.
Q: Is there anything else we should know about this book?
A: Yes, I’ve written a companion, Business Etiquette 102 – 30 Certainly, Always Guidelines For Interviewing, Networking & Meetings.
Also, schools are very positive about these booklets – I’ve sold them to Babson College and MIT School of Engineering in the last few weeks.