Andrea Nierenberg: Million Dollar Networking-The Sure Guide to Find, Grow and Keep Your Business
Question: Who is the market for this book?
Answer: Business audience–sales and marketing executives
Q: What is the book about?
A: If you’re looking for a comprehensive ‘how-to’ guide on networking, look no further. This book focuses on techniques for finding (meeting people), growing (building on your strengths) and keeping (maintaining your hard-earned relationships). In addition, it’s interactive. It includes short exercises so you can quickly process what you’re reading and prepare to implement some of the techniques.
- Apply universal rules of effective networking in any situation >
- Establish solid business connections step-by-step Network comfortably with different personality types-special section on the Introvert’s advantage
- Give away referrals and information that will boost your networking profile
Q: Why are you the best person to write this book?
A: My 2nd book on Networking skills and have spoken and consulted on this topic for 15 years in 30 countries and throughout the US in financial, advertising and marketing organizations.
Q: How is this book different from competitors?
A: This book focuses on the practical how to and each easy to read chapter has the action steps, why and how and then an interactive exercise to put into action immediately.
Q: Is there anything else we should know about this book?
A: This book breaks down the ‘mystery of networking’-realizing that it is a misunderstood word or label and focuses on the ‘giving’ first to build and develop solid business relationships.
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